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The history of the AEG brand
AEG-Electrolux – perfect in form and function
Steps of a pioneer
Who doesn't recognise the three capital letters? Over the course of its history, AEG, as barely a second enterprise, has become a part of industrial culture in Germany. The foundation stone for the German brand heritage from the AEG house was laid by the Berlin engineer, Emil Rathenau, in 1883 when he acquired the German licence for Edison's lamp patents and created the 'Deutsche Edison Gesellschaft' (DEG) (German Edison Company) in Berlin. The first German electric works was commissioned in Berlin in 1885 and the company was renamed 'Allgemeine Electricitäts Gesellschaft' (AEG) (General Electric Company) in 1887. Two years later, AEG presented the first electrical domestic appliances in an exhibition for accident prevention in Berlin: Irons, tea kettles, egg boilers and curling tong heaters. The company set milestones in the development of domestic appliances and further enhanced its name within German households. Vacuum cleaners, such as the "Dandy" and its successor, the "Vampyr", heaters, refrigerators, electric cookers and washing machines revolutionised household life.


Since then, AEG has continued to sharpen its technological profile and continuously creates innovative products that set industry standards - in form and function. AEG domestic appliances were always one step ahead of their time in the creative stakes - and they embodied the German design culture at a time when terms such as "Corporate Identity" were used a long time before they were defined. Shortly after the turn of the century, AEG became the first company to appoint an industrial designer in the form of artist and architect, Peter Behrens. Behrens was to lastingly shape the entire appearance of AEG. To this day, the well-known and popular AEG brand has stood for timeless, functional, user-friendly design, which continues to receive design accolades - such as the reddot and F-Design-Award. Since 1994, the AEG brand name on domestic appliances has belonged to Electrolux, the world's largest manufacturer of domestic appliances.
The milestones:

1883 - Acquisition of the Edison patents for Germany by Emil Rathenau and the foundation of the Deutsche Edison-Gesellschaft (DEG) (German Edison Company)

1887 - Renaming of the DEG to Allgemeine Electricitätsgesellschaft AEG (General Electric Company

1889 - First presentation of small electrical appliances at the World Exhibition

1907 - AEG employs the architect and designer, Peter Behrens, as an industry designer

1910 - A large-scale test of the first AEG electric cooker in Berlin

1911 – first "automatic ice machine and refrigerator"

1913 – "Dandy" vacuum cleaner

1922 – Establishment of the Nuremberg AEG works

1950 – Start of production of refrigerators in Kassel

1951 – AEG start the production of a small washing machine suitable for apartments. The "household" washing machine, as it was called, simplified washday for a broad section of the public. The machine was a buig business for AEG.

1952 – The first built-in refrigerator enters the market

1958 – First AEG fully automatic washing machine "Lavamat"

1961 – The production of electrical refrigerators was commissioned in Rothenburg ob der Tauber, two years later cookers were manufactured and then vacuum cleaners were produced in 1965.

1961 – First dishwasher "Favorit"

1963 – First built-in freezer

1964 – First tumble dryer

1976 – First washing machine with energy saving programme

1977 – First fully electric cooker

1986 – Introduction of the "Öko Lavamat" – the first washing machine with eco-lock for detergent reduction

1987 – First induction hobs

1997 – First dryer with heat pump

1998 – First washing machine with a water consumption of less than 40 litres

2001 – build-in ovens with fully extendable runners

2002 – New generation of washing machines for up to 6 kilograms of washing, new "System Pro" vacuum system with a comprehensive range of accessories

2003 – LAVALOGIC First washing machine with navigation display and demo programme, four possible memory settings, new programme: "lingerie"

2003 - Comprehensive re-launch of AEG: A completely new generation of appliances enter the market under the new brand slogan "Perfect in form and function", which, with the title "New Class", express the classical brand values such as modern aesthetics, quality of material, precise workmanship and the consistent focus on function and ergonomics.
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